Title: 12 Simple Words
Author: John W. Kennedy, Ph.D, DESA
Publisher: Book Baby
ISBN: 979-8350966152
Pages: 160
Genre: Spirituality / Self-Help
Reviewer: Lily Amanda

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Pacific Book Review

Author John W. Kennedy, 12 Simple Words is a passionate guide to leading a meaningful life based on the Scout Law principles of trustworthiness, loyalty, helpfulness, friendliness, courtesy, kindness, obedience, cheerfulness, thrift, bravery, cleanliness, and reverence. This is a one-of-a-kind resource which aims to communicate the essence of what it means to live a life of integrity, service, and purpose.

Kennedy feels the world needs to go back to the basic ideas that shape character and actions and inspire greatness in a society which is quickly moving toward complexity at the expense of simplicity. Based on the Scout set of principles, which he claims are as relevant now as they were when scouting first began, he takes the reader on a journey of self-discovery and personal development, all while revealing scouting as a way of life rather than an activity. Personal tales, life lessons, and decades of experience as a Scout leader serve as the framework for this exposition.

He remarkably delves thoroughly into the meaning of each scout value – not as a list, but as part of the keys to a strong foundation of a sincere and meaningful life. He further illustrates how these straightforward and ‘obvious’ values, when adopted in a variety of contexts – from family relationships and community participation to leadership, character development, and personal growth – have significant and long-lasting consequences.

Kennedy redefines these well-known qualities in ways which feel new and significant while not hesitating to demonstrate how they are tested in real life. By adopting them, one is sure to see how they can remain authentically confident – looking any man in the eye, loving others and their country, avoiding wars and hatred, etc. – as shown through the eyes of the renowned John Wayne. The book gains amazing richness from Kennedy’s masterful use of additional voices, including those of young Eagle Scouts, Girl Scout mentors, and other leaders.

Regardless of age, the book 12 Simple Words by John W. Kennedy will have a big impact on everyone who is trying to figure out how to stay sane in the complicated and perplexing world of today. It makes a compelling case for readers to take responsibility for their actions, and as a result, benefit. Written at a time when the normalization of evil makes the world appear too convoluted, it serves as an important reminder that character matters. It further deserves recognition for reclaiming Scout Law as a timeless guide to a better society and a better self, rather than as a holdover from the past. Excellent for general self-help reading and for Scout training.  In 12 Simple Words, Dr. John W. Kennedy distills decades of insight into twelve powerful concepts that offer clarity and peace. Grounded in wisdom and accessible to all, this book invites readers on a journey of transformation—one word at a time.

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