Title: Align Your Business with the Real You: Connect with Yourself, Create What Matters Most, And Define Your Success
Author: Jennifer Musser
Publisher: Penrock Press
ISBN: 979-8991544214
Pages: 272
Genre: Non-Fiction / Self Business
Reviewed by: Christina Avina
Pacific Book Review
While truly rewarding, the decision to begin a business for yourself and become your own boss is one many people struggle with, both in making the decision and in seeing that decision through. The idea of creating a career out of what drives a person’s passions in life is worth exploring, and yet so many people struggle with the logistics and the stresses which come with starting a business for themselves.
Being able to stay true to oneself and connect with the drive and passion which allowed a person to become their own boss to begin with, are the driving forces behind author Jennifer Musser’s Align Your Business with the Real You: Connect with Yourself, Create What Matters Most, and Define Your Success. This book represents a challenging yet profound shift in how people make the change in going into business for themselves and still find a means of connecting to their innermost selves, never losing sight of what drove them to become their own boss in the first place. The author offers tips for redefining success based on a person’s own goals, actions to stay true to yourself while starting this business, goals to engage with your emotions while running your business – and so much more.
An aspect of business, and especially entrepreneurship, which often gets overlooked or ignored entirely is the mental health aspect of life. Beginning a business is a stressful endeavor, and author Jennifer Musser perfectly aligns mental health into the conversation by exploring this topic from a more psychological aspect than anything else. The book introduces LTY, or Listen To Yourself, a concept that puts emphasis on knowing yourself and its importance in a world which often doesn’t care for you or your struggles. Taking ownership of one’s own mental journey and showcasing how LTY can lead to healthier and more profound business development as a result was insightful, with the author’s writing style feeling both personal yet thought-provoking in an analytical way.
Readers who enjoy non-fiction books which explore psychology, small business development, entrepreneurship, and the connections between mental health and business will thoroughly enjoy this book. The very humanistic approach to business the author utilizes and the lessons and experience the author brings to the book are excellent. From a “5C” business model (Connect, Clarify, Control, Co-create and Change), to emphasizing more than just business relationships with others, the author reveals aspects a business owner has with themself. First and foremost, readers will connect to the author and vicariously share the author’s experiences in a positive way. Good advice, well received, is the sign of an intelligent person, and Align Your Business with the Real You: Connect with Yourself, Create What Matters Most, And Define Your Success is filled with good advice.
This book is filled with practical tools and inspiring wisdom, and is your roadmap to aligning your passion with your purpose and achieving lasting impact. Align Your Business with the Real You is perfect for entrepreneurs and professionals ready to make their work meaningful and their life extraordinary.
