Finance Your Own Business

Garrett Sutton, Esq. and Gerry Detweiler’s “Finance Your Own Business: Get on the Financing Fast Track” is a smart, easy-to-understand financial Bible for anyone looking to start and finance their own business. Full of relatable stories, analogies, and valuable advice, this book is a must read for entrepreneurs who are considering entering the world of financing a business.

With an introduction that includes advice such as “Dig your well when you don’t need the water,” the lessons of this literature are clearly set out and explained through the book. While providing honest advice as to the risks of starting and financing a business, the book overall has an optimistic and encouraging outlook, an outlook that if you think ahead and plan, you can be successful. I think the authors have mastered providing risks while at the same time setting a encouraging tone.

The book, though one of the most educational I have read about financing a business, is easy to comprehend and even entertaining. The real world stories and examples that the authors provided give the book a steady flow and make it an enjoyable read. While full of useful advice for the reader, the book is not intimidating. Many times, to show how much they know, it seems authors make financial books daunting. That is not the case with these authors; it is obvious they are qualified experts simply in the way that they make it easy to understand. Despite the fact that some of the financing methods were unfamiliar to me at first, I felt like I finished the book with a good understanding of the different options.

The book explores the pros and cons of different types of financing and often points out information that many might not consider on their own. From discussing the risks on relationships of financing with family and friends to the peril of financing with retirement funds, the authors give an experienced and realistic view of financing. While the authors cover traditional financing methods, I like that they also introduce some outside-of-the-box financing methods. Ideas like crowdsourcing keep the book relevant to those entering the entrepreneurial world today.

The authors have succeeded in compiling an entertaining, realistic and educational resource for anyone who is thinking about starting a business and considering financing options. I would recommend this book to anyone who is considering starting a business and would like some insight on financing it.